Acquisition project | doteye labs

Product : dotEYE labs

Elevator Pitch : dotEYE labs is building a pixel ID similar to meta and google to enable retargeting and better the customer understanding for the offline businesses.

dotEYE labs - offers analytics of their step in customers (like age,gender,potential custoemr,heat map,dwell time etc) and their sales people (like activeness,responsiveness and etc) behaviour along with an option to retarget them more effectively with their show interested products in the offline store.

TAM : offline stores of >1000sft of size with cctv cameras and wifi

1. Total retail shops in India = 19M

Considering only 5% of market in TAM 

Total market size =  950k * 48k = 4560 Cr

2. Total franchises operated by digital startups /businesses

Total market size = 2 L * 48k = 960 Cr

3. Number of gold shops in India = 88k

Total market size = 88k * 48k = 422 Cr

Net total market size = 4560+960+422 = 5942cr

SAM : offline store chains/multi offline store businesses with cctv cameras and wifi

lets assume there are 20% of the considered TAM are mutli store offline business.

1.Total retail market = 190k*48k = 912 Cr

2.Total franchises market = 192 Cr

3.Total gold shops market = 84.48 cr

Net total market size = 1188.48 Cr

SOM : multi location presence offline stores with huge business turnover and customer step in,knows how to leverage data analysis and values their customers, omni channel businesses are preferred.

lets assume only 10% of the considered TAM are our obtainable market.

1.Total retail market = 91.2 Cr

2.Total franchises market = 19.2 Cr

3.Total gold shops market = 8.45 Cr

Net total market size = 118.85 Cr

keywords:

retail analytics -
monthly volume of 2670

organic CTR - 77%

difficulty to rank is 25 (low)

offline customer analytics -

organic CTR - 88%

difficulty to rank is 17 (low)

plan would be to release multiple blogs around the usage,need and execution of offline video analytics and push the seo content with enough backlinks and required keywords..

making some attractive videos with good hooks to get the organic reach like this:

HOOK: A well curated opening line of a video that questions their curiosity about their unknown fears of their employees behaviour or about their customers buying decision making behaviour ..

CONTENT CREATOR: My brand is the content creator here as its a B2B SAAS tool..

DISTRIBUTION CHANNEL: Linkedin, word of mouth...

i really feel paid advertising isnt for our type of product.

Complementary products:

omni channel ware house/inventory management tools like increff,vinculum etc.
meta ads manager

anti theft systems

POS systems

Customer journey:

users will encounter with our product to make sure they get relevant data of their customer to retarget their customer to increase the sales and this will happen only using the meta ads manager to retarget the customer with proper information of the inventory and customer info and products that the custoemrs has shown interest too...


Flow:

customer walks in to a store spends sometime and checks few products..then buys one or more/dont buy and leaves the store...

now the retailer gets an alert with the product details the walked in customer checked and we alert the retailer as potential sale conversion can happen with customer details along with interested product along with an option to send them a whatsapp msg or to make sure he sees the ad in his instagram feed...

the retailer only see the vital and relevant info to make sure he gets a smooth marketing option but he doesnt see the communication of my platform with many systems and devices to make sure no false data is processed and shown on the platform..

Measure Success:

ROI,CAC,LTV are the key metrics to measure the success of our platform..

AHA MOMENT -

1. when the retailer gets a sale generated after the customer leaves the store.

2. when he uses our analysis and suggestions,he optimises his operations and employees training is done based on our report.

3. ease of operating multiple stores and understanding the missed potential and increasing his revenue with ease.